OUR STORY

Our fearless founder and mastermind

THE OWNER

Our fearless founder and mastermind Mitch Einhorn is a talented gourmand who started out in advertising and design before turning his attention to becoming a restaurateur. His venture began with the much beloved Twisted Spoke in 1993, and has grown and evolved alongside his love of all things culinary and viticulture. He debuted Lush Wine & Spirits in 2005 to fill a niche in the Chicago wine market. Inspired by visits to small winemakers, he envisioned a place neighbors could go and speak with experts in a friendly, unfussy way… with the winemakers coming out of the back, offering a taste of the latest creation, and connecting and conversing while doing it. He’s fulfilled that vision in a different way, too, now having become a vintner himself. Interested in trying the fruits of this labor? Stop in and ask to sample the white, red, or rosé Chateau Nomad.
Whether you’re shopping for your home collection, a gift, or night out...

THE STORE

Each of our locations boasts an impressive array of libations. Whether you’re shopping for your home collection, a gift, or night out OR you’re looking to sip in store and sample a perfectly paired menu, Lush is the place you’ll want to be. You can find us along bustling Chicago Avenue, in the heart of Roscoe Village, or tucked among the denizens of Central Street Evanston. We believe in honoring the wine as the living entity it is. All of our stores are kept at cellar temperature of 62F degrees to ensure proper storage and treatment of our wine. But don’t worry — we’ve got polar fleece shawls on hand if you need them!
Featured video

Bernie your LUSH Beverage Buddy tells you all about our Cork finished Magnums of STONE Limited Edition 2017 Vintage Collaboration Wootstout; Whiskey Barrel aged Stout with Hazlenuts, Pecans and Almonds